SOAR is a broad coalition of local business owners, community leaders and Anaheim residents.

Its mission is to educate area residents about the Resort District and the critical services it funds such as police, fire, and neighborhood amenities.

Founded in 2007, SOAR was created to protect the Anaheim Resort District — Anaheim’s economic engine.

At the time, the Resort District was seriously threatened by a plan to build high density housing within the district, which would have damaged its ability to grow, create jobs, generate tax revenue and provide visitors a true resort experience.

In response, a broad coalition of more than 10,000 Anaheim residents came together to use their combined influence to preserve and protect the Anaheim Resort District.

Today, SOAR continues to protect the Resort District and promote business and tourism growth in order to ensure sufficient funding for vital city services.

SOAR also has a political action committee, SOAR PAC, to support candidates that align with the business- and visitor-friendly district.

SOAR Advisory Committee Members

Fred Brown
General Manager, Desert Palm Hotel

Mitch Caldwell
Founder and Board Member, Anaheim Neighborhood Association

Laura Cunningham
President, Anaheim Chamber of Commerce 

Cathy Dutton
Anaheim Realtor

Gail Eastman
Former Anaheim City Council Member

Craig Farrow
Retired Anaheim Police Sergeant

Sally Feldhaus
Founding Member, Anaheim Fall Festival
Board Member, West Anaheim Neighborhood Association

Sergio Gonzales
Former Los Angeles Fire Department 

Jimmie Kennedy
Former Anaheim Police Chief

David Michael Klawe
Founder West Anaheim Organization

Paul Kott
Anaheim Realtor

Norma Kurtz
Former Aide, California State Assembly

Dara Maleki
Owner, Pizza Press

Andrea Manes
The Fun Starts Here!

Natalie Meeks
Former Anaheim Public Works Director

Kris Murray
Former Anaheim City Council Member

Bill O’Connell
Owner, O’Connell Hospitality Group
Board Member, YMCA

Bharat Patel
Owner, Castle Inn

Pat Pepper
Former Chair, Anaheim Budget Advisory Committee

Paul Sanford
President, Wincome Hospitality Group,

Larry Slagle
Longtime Community Volunteer, Anaheim